Brand / Non-Brand Splitter

Your Reported ROAS Is 800%.
Your True ROAS Is 120%.

AI Max prioritizes brand queries because they convert easily, inflating your ROAS. Without splitting brand vs non-brand, you can't tell if your campaigns are actually acquiring new customers or just capturing people who already know you.

Split Your Brand vs Non-Brand

Auto Brand Classification

True Acquisition ROAS

Brand Inflation Factor

Built on $300M+ Ad Spend

AI Max Loves Your Brand Name.
It's Hiding Behind It.

Brand queries inflate every performance metric. They make terrible acquisition campaigns look profitable, and they make good campaigns look legendary. Without separating brand from non-brand, your reports are fiction.

800%

Reported Blended ROAS
(Looks Great)

120%

True Non-Brand ROAS
(The Reality)

6.7x

Brand Inflation Factor

Brand vs Non-Brand Analysis — AI Max Audit

Brand vs Non-Brand Performance Split

Brand Inflation Detected

Brand Performance

2,400%

Spend $3,200
Conversions 142
CPA $22.54
Conv. Rate 8.2%

Non-Brand Performance

120%

Spend $8,800
Conversions 24
CPA $366.67
Conv. Rate 0.9%

Blended ROAS

Misleading
800%

Brand queries represent 27% of spend but 86% of conversions, inflating overall ROAS by 6.7x

6.7x

Brand Inflation Factor

Your blended ROAS is 6.7x higher than your true acquisition ROAS. Decisions based on blended numbers will misallocate budget.

What You Get

Three outputs that separate brand reality from non-brand reality.

Auto Brand Classification

Automatically identifies brand vs non-brand queries using your brand name, variations, misspellings, and common typos. No manual tagging required.

True Acquisition Cost Calculator

Strips brand performance to reveal your real CPA and ROAS for new customer acquisition. See what you're actually paying to grow.

Brand Exclusion List Generator

Generates brand exclusion lists so you can split brand into its own campaign. Stop letting brand terms inflate your non-brand metrics.

Before & After

Without Brand Split

  • Reported 800% ROAS looks amazing
  • Agency/client believes campaigns are profitable
  • Non-brand waste hidden by brand conversions
  • No visibility into true acquisition cost

With Brand/Non-Brand Splitter

  • True 120% non-brand ROAS revealed
  • Brand campaigns separated and optimized
  • Real acquisition cost known ($367 CPA)
  • Budget allocated based on actual performance
Why Brand Inflates Your Metrics

The AI Bids on Your Brand Because It's Easy

AI Max optimizes for conversions. Brand queries convert at 8-10x the rate of non-brand. So the AI funnels budget to brand terms, making reports look great while actual customer acquisition suffers.

Without a brand exclusion list, the AI has no reason to try harder on non-brand terms. It will always take the easy route — bidding on your own name — because that's how it hits its conversion targets. Your reported ROAS climbs while real growth stalls.

Every Board Report Based on Blended ROAS Is a Fiction.

Find out what your campaigns actually deliver when brand is stripped away.

Split Your Brand vs Non-Brand